![Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live](https://i2-prod.mylondon.news/incoming/article21355949.ece/ALTERNATES/s1200c/2_JS210037968.jpg)
Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live
![Joe Lycett's sensational name change that caused chaos - and why he's now reverted back - Mirror Online Joe Lycett's sensational name change that caused chaos - and why he's now reverted back - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article21614114.ece/ALTERNATES/n310p/0_Joe-Lycett-officially-changes-his-name-to-Hugo-Boss-in-bid-to-piss-off-the-billion-dollar-company.jpg)
Joe Lycett's sensational name change that caused chaos - and why he's now reverted back - Mirror Online
![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/768x432/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
![Richard Yewtree on Twitter: "Someone's going on @vicderbyshire in a minute... https://t.co/2Evz4JfkMC" / Twitter Richard Yewtree on Twitter: "Someone's going on @vicderbyshire in a minute... https://t.co/2Evz4JfkMC" / Twitter](https://pbs.twimg.com/media/ESGRxaOW4AASVdO.jpg)