Adidas to spend the bulk of increased marketing spend on digital
Adidas: “We over-invested in digital advertising!” – Analyx
Nike and Adidas are in a digital arms race — Quartz
adidas - adidas presents growth strategy 'Own the Game' until 2025
Adidas: We over-invested in digital advertising
We over-invested in digital advertising: Adidas Case Study – Marketing in a Digital World
Adidas Marketing Strategy | Marketing Week
Why Adidas changes its marketing measurement approach? | AdoptoMedia
Adidas re-focus on marketing EFFECTIVENESS, not efficiency - brandgym
Adidas: we overlooked traditional media's ability to drive ecommerce sales
How Adidas' Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales | The Drum
Adidas' CEO is failing his brand with his exclusively digital mindset
6 Things You Should Know About Adidas' Digital Marketing Strategy
Adidas: We over-invested in digital advertising - N3X0
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
Adidas: We over-invested in digital advertising
How Adidas' Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales | The Drum
Adidas say they over invested in advertising., Stephen Sumner
Mobile consumers in the sports apparel industry - Think with Google
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
How collaborative marketing and insights helped Adidas - Think with Google
Adidas pushes online sales and sustainability in five-year plan | Reuters
Adidas: We over-invested in digital advertising
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
