German Embassy Washington - 👟 German shoe company Adidas was founded on this day in 1949. The founder and namesake, Adi Dassler, split his company from his brother Rudolf, the founder of
![Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books](https://m.media-amazon.com/images/I/61399pBHJgL._AC_UF1000,1000_QL80_.jpg)
Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
![The Nazi history of Adidas, the sportswear giant that took weeks to drop Kanye West over antisemitism - Jewish Telegraphic Agency The Nazi history of Adidas, the sportswear giant that took weeks to drop Kanye West over antisemitism - Jewish Telegraphic Agency](https://www.jta.org/wp-content/uploads/2022/10/adidas-nazi-history-1-2160x1200.jpg)